Palmer
Hargreaves
保时捷亚太区 Taycan 上市社交媒体推广

保时捷亚太区Taycan上市社交媒体推广

保时捷亚太市场希望通过社交媒体的推广,让潜在客户和保时捷车主了解保时捷针对 Taycan车型的售后服务已经在积极部署和准备中,随着新车在各个市场上市,售后服务也将随时待命。

为了获得最大的社交传播效应,庞瀚联合品牌方发展了动态的社交推广内容,以 Ownership, Electrified 为主题引起客户对于即将上市的纯电跑车 Taycan的专属售后服务的期待。

‘Ownership, Electrified’充分表达了车主体验和全新纯电跑车 Taycan定位的完美契合,同时,意喻着纯电跑车的售后体验进入全新纪元。活动内容从8个方面诠释了 Taycan 原厂服务的优势,涵盖个性化的车内科技应用,电子技术及保修、经销商支持、专业的高压电服务、充电、充电支持、电池技术和可持续发展生态系统。

推广面向亚太区包括新加坡、泰国、越南在内的 13 个市场,投放周期 2 个月, 合计 8 个 social 故事,媒体渠道涵盖 Facebook, Instagram,此外,还发展了面对潜在客户的 eDM。

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Palmer Hargreaves (Shanghai) Company Limited
Office 602, No.1 Building, 283 West Jianguo Road,
Xuhui District, Shanghai, 200031, P.R.China

Managing director of Palmer Hargreaves (Shanghai) company limited

Mark O'Flaherty

Contact
t: + 86 (0) 21 3175 1567
e: shanghai@palmerhargreaves.com

 

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