保时捷亚太区 Taycan 上市社交媒体推广


保时捷亚太市场希望通过社交媒体的推广,让潜在客户和保时捷车主了解保时捷针对 Taycan车型的售后服务已经在积极部署和准备中,随着新车在各个市场上市,售后服务也将随时待命。

为了获得最大的社交传播效应,庞瀚联合品牌方发展了动态的社交推广内容,以 Ownership, Electrified 为主题引起客户对于即将上市的纯电跑车 Taycan的专属售后服务的期待。

‘Ownership, Electrified’充分表达了车主体验和全新纯电跑车 Taycan定位的完美契合,同时,意喻着纯电跑车的售后体验进入全新纪元。活动内容从8个方面诠释了 Taycan 原厂服务的优势,涵盖个性化的车内科技应用,电子技术及保修、经销商支持、专业的高压电服务、充电、充电支持、电池技术和可持续发展生态系统。

推广面向亚太区包括新加坡、泰国、越南在内的 13 个市场,投放周期 2 个月, 合计 8 个 social 故事,媒体渠道涵盖 Facebook, Instagram,此外,还发展了面对潜在客户的 eDM。


Disclaimer | PRIVACY

Palmer Hargreaves (Shanghai) Company Limited
Office 602, No.1 Building, 283 West Jianguo Road,
Xuhui District, Shanghai, 200031, P.R.China

SENIOR ACCOUNT DIRECTOR of Palmer Hargreaves (Shanghai) company limited

Caroline Tan

t: + 86 (0) 21 3175 1567


This disclaimer also applies to Palmer Hargreaves presence on Facebook, Twitter, Instagram, Xing, LinkedIn, Google+ and YouTube.


This website utilises Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses cookies – text files that are stored on your computer and enable your use of this website to be analysed.


The data generated by these cookies about your use of this website is, as a rule, transferred to a Google server in the USA and stored there. If the IP anonymisation service is activated for this website, your IP address will be abbreviated in advance in member-states of the European Union or in other countries that are signatories to the Agreement relating to the European Economic Area.


Only in exceptional cases will the full IP address be transferred to a Google server in the USA and abbreviated there. On behalf of the site operator, Google will use this data to evaluate your use of the website in order to draw up reports on website activities and provide to the site operator other services linked to the use of the website and the Internet.


The IP address Google Analytics takes from your browser will not be added to any other Google data. Although you can prevent cookies being saved by altering your browser settings, we have to point out that in such a case you may well be unable to use all the functions of this website in full.


Moreover, by downloading and installing this browser plug-in ( you can prevent the data that is generated by the cookie and refers to your use of this website (incl. your IP address) and the processing of this data by Google.


Additional information on the terms of usage and data protection can be found here: and

We should like to point out that on this website Google Analytics has been extended by the “gat._anonymizelp();” code to ensure that IP addresses can be collected anonymously (so-called IP masking).