Palmer
Hargreaves
ABB电气化业务

ABB电气化业务 

ABB以其在数字化领域的全方位服务解决方案成为业界的科技引领者,其中包括四个以客户为中心的全球领先企业:电气化,工业自动化,传动以及机器人与离散自动化。

庞瀚此次接到ABB的电气化业务项目。该业务一直处于创新电气化的最前沿,如今正在探索未来安全,智能和可持续电气化等领域。

电气化业务需要通过在全球品牌层面或是高科技产品层面进行沟通。目的是提高人们对整个电气化业务的认知度,以建立更具有意义的品牌定位:与全球受众群建立联系并让他们产生对其产品的需求。最终以覆盖到的市场数量为成功的衡量标准。

为了充分了解业务具体内容,我们深入挖掘并分析目标客户群,产品以及股权拥有者,甚至竞争对手。 借助调研和研讨会的方式了解品牌理念和定位。 尽管非常有挑战性,我们顺利地推导出品牌价值,品牌语言调性,品牌识别特征及主题。

在清晰的品牌定位之后,我们发展了一部电影,将电力业务以拟人的形式与目标受众观众结合在一起。品牌定位也为随后的内容计划提供了依据。

相关项目


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Palmer Hargreaves (Shanghai) Company Limited
Office 602, No.1 Building, 283 West Jianguo Road,
Xuhui District, Shanghai, 200031, P.R.China

Managing director of Palmer Hargreaves (Shanghai) company limited

Mark O'Flaherty

Contact
t: + 86 (0) 21 3175 1567
e: shanghai@palmerhargreaves.com

 

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