Palmer
Hargreaves
获取潜在客户项目推广

获取潜在客户项目推广

坎特(Canter)是一款3.5吨的商用卡车,可以适应多种业务。拥有英国Fuso Canter牌照的梅赛德斯·奔驰希望庞瀚发展一个可以产生潜在客户的推广项目,推广活动将以试驾预约量为衡量指标。活动通过提供周价格以及车身选项(这两项均为市场的关键要素)的方式来吸引目标受众。

为了实现客户目标,我们需要确保整合传播的各个环节是可以被监测衡量的。我们以HubSpot平台为基础,来确保不仅所有活动可以跟踪和衡量,而且可以发掘发展潜在客户和评分流程。

该创新意味着整个活动从竞赛,下载到最终的试驾需求,整个过程都将得到持续评估和完善。

值得一提的是,一位经销商表示得益于这次的活动推广,他们的销售得到了显著增长。

Ben Grayson (梅赛德斯商用卡车市场部经理)表示“庞瀚的价值不仅来自于他们对产品和个人的深度了解,更在于他们始终致力于对我们的核心业务至关重要的领域-潜在客户的开发。

相关项目


Disclaimer | PRIVACY

GENERAL LEGAL INFORMATION
Palmer Hargreaves (Shanghai) Company Limited
Office 602, No.1 Building, 283 West Jianguo Road,
Xuhui District, Shanghai, 200031, P.R.China

Managing director of Palmer Hargreaves (Shanghai) company limited

Mark O'Flaherty

Contact
t: + 86 (0) 21 3175 1567
e: shanghai@palmerhargreaves.com

 

This disclaimer also applies to Palmer Hargreaves presence on Facebook, Twitter, Instagram, Xing, LinkedIn, Google+ and YouTube.

 

This website utilises Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses cookies – text files that are stored on your computer and enable your use of this website to be analysed.

 

The data generated by these cookies about your use of this website is, as a rule, transferred to a Google server in the USA and stored there. If the IP anonymisation service is activated for this website, your IP address will be abbreviated in advance in member-states of the European Union or in other countries that are signatories to the Agreement relating to the European Economic Area.

 

Only in exceptional cases will the full IP address be transferred to a Google server in the USA and abbreviated there. On behalf of the site operator, Google will use this data to evaluate your use of the website in order to draw up reports on website activities and provide to the site operator other services linked to the use of the website and the Internet.

 

The IP address Google Analytics takes from your browser will not be added to any other Google data. Although you can prevent cookies being saved by altering your browser settings, we have to point out that in such a case you may well be unable to use all the functions of this website in full.

 

Moreover, by downloading and installing this browser plug-in (http://tools.google.com/dlpage/gaoptout?hl=en) you can prevent the data that is generated by the cookie and refers to your use of this website (incl. your IP address) and the processing of this data by Google.

 

Additional information on the terms of usage and data protection can be found here: https://support.google.com/analytics/answer/7124332?hl=en-uk and https://support.google.com/analytics/answer/6004245?hl=en

We should like to point out that on this website Google Analytics has been extended by the “gat._anonymizelp();” code to ensure that IP addresses can be collected anonymously (so-called IP masking).