Palmer
Hargreaves
捷豹路虎原厂附件H5

捷豹路虎原厂附件H5

为了在全国范围内提升原厂附件知名度,支持经销商附件销售,捷豹路虎附件团队希望发展互动式的数字化销售工具,以和客户更好地沟通。

庞瀚开发了针对捷豹路虎品牌共14款车型的附件销售 H5, 区别于传统附件销售的功能性分类方式,该H5将附件产品按照不同的主题组合供客户浏览的选择,例如以出行为主题的附件,家庭主题附件,商务主题附件等。通过这种方式,可以更容易打动客户,产生购买冲动。

H5同时与其他捷豹路虎既有平台打通,包括 Jaguar + APP, Landrover + APP,我们还进一步发展了一系列线上和线下推广素材,以帮助附件传播获得最大化效果。

未来,该附件销售工具还将连通天猫平台,辅助终端销售转化。

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Palmer Hargreaves (Shanghai) Company Limited
Office 602, No.1 Building, 283 West Jianguo Road,
Xuhui District, Shanghai, 200031, P.R.China

Managing director of Palmer Hargreaves (Shanghai) company limited

Mark O'Flaherty

Contact
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e: shanghai@palmerhargreaves.com

 

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