Porsche AP Taycan social campaign
Porsche Asia Pacific were looking for a high impact social media campaign, to demonstrate the ‘service readiness’ to their existing and prospective customers, towards the new Porsche Taycan launch.
To achieve the maximum social awareness, Palmer Hargreaves created a dynamic social media campaign, themed as “Ownership, Electrified” , creating a feeling of excitement and anticipation about the dedicated and specialised aftersales service offered for the new Porsche Taycan.
‘Ownership, Electrified’ immediately associates the ownership experience with the new, ‘electrified’ Taycan and also implies that this is a new, very special kind of ownership journey. Ownership is taken to the next level, Super-charged, exciting ownership. Even more ‘Porsche’ than before. The social media storyline, deployed over 8 weeks, highlights the Taycan genuine service advantages from 8 key aspects; 1) Personalized in-car technology, 2) Electric technology, 3) Dealer support, 4) High voltage service, 5) Charging, 6)Charging & dealer, 7) Battery technology, 8) Sustainable ecosystem.
The campaign was wide reaching, and multi-lingual, covering 13 Asia Pacific markets; including Singapore, Thailand and Vietnam. Spread across 8 releasses, over 2 months, featuring on Porsche official Facebook and Instagram accounts. An EDM was also developed to targeted known prospects & existing Porsche customers.