Porsche Keropur campaign
Porsche China wanted to launch a national campaign, to refresh Keropur communication assets and support dealers in growing Keropur sales.
Palmer Hargreaves China worked together with Porsche China to launch a fully integrated campaign, with the concept “In the veins from the beginning”. This concept highlighted the Porsche spirit of the racetrack - creating an extraordinary driving experience. Keropur fuel additive is specially designed for Porsche vehicles, and is part of their lifeblood from the very beginning.
The campaign approach and assets provided an online to offline solution including print, video, product packaging, WeChat, POS, Ad portfolio and web contents.