Palmer
Hargreaves
Bayer – See(d)-worthy – Launch Campaign

对目标群体以及他们的需求的深度研究是拜耳想要打造自己的全覆盖高品质种子品牌的原因。我们巧妙地利用了“See(d)-worthy”,这个品牌语言一款在德国很流行的文字游戏,在德语中的意思是值得播种,而在发音上和“值得关注”很接近。为了突出这个品牌语言,我们利用油菜种子拍摄了非常精美的版面。

Bayer – See(d)-worthy – Campaign

以此为基础,我们开始了活动的执行。我们利用一系列的营销工具,比如网站,邮寄广告,和与农户以及贸易展览会上的活动。我们创作了形象视频短片,手册,广告,线上网站及网站内容,我们甚至还设计了种子包装。最终我们的作品得到了客户的全面认可,并于2015年获得了德国农业营销大奖。

Bayer – See(d)-worthy – German Agrar Marketing Award 2015

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Palmer Hargreaves (Shanghai) Company Limited
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Mark O'Flaherty

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