Ford GCN & IMG collision marketing assets development
As a very important business sector in aftersales, Ford Customer Service Division wanted to better communicate its collision service offer. Palmer Hargreaves China supported Ford International Marketing Group and Ford Greater China on asset development, production & post-production.
Thanks to the effective & efficient communication between Ford clients and Palmer Hargreaves China, the proposed concept “Complete repair solutions” was welcomed and confirmed. The proposal illustrates the four key steps in the body and paint process; accident analysis, body repair, body painting and quality delivery.
Palmer Hargreaves’ work covered creative concept development, talent casting, wardrobe proposal, onsite shooting direction, post-production and final artwork.
To highlight the vehicle focus of differing markets, we retouched different vehicles and talent for specific market. The final layout is very well received by all markets: Greater China, Thailand and India.