ONE WEBSITE – 42 LANGUAGES – 3,000 PARTS
The challenge we were set was to develop the best possible presentation of everything Ford Europe has to offer in the way of accessories. That may sound simple but with thousands of accessories and over 40 different markets each with unique trade structures, it was actually a very complex task.
A webpage with two sites. Simple and comprehensible for the end customer, complex and highly functional behind the scenes. All language versions and markets are updated centrally on a regular basis. Moreover, the markets are able to integrate local offers into the system. When setting up the design, the end customer was the main focus. All developed features support the site’s navigation and the users information acquisition.
A special highlight: the interactive wheel configurator. The data for this mammoth project come from the standardised Ford Accessory Base, which we also developed and service.
The webpages are designed in a customer-centric way so that each and every customer can find the required information easily and quickly. One particular highlight is the wheels’ configurator.
The website content is centrally processed and being continually extended to include new models, product updates and fresh photos. Besides, its functionality is being regularly extended, e.g. to include a model-specific PDF download function for all available products or to integrate model-specific videos.