Henkel – Loctite Impregnation Solutions – Campaign
Henkel – Loctite Impregnation Solutions – Key Visual

On-site service means the impregnation system a customer has chosen is installed at the customer’s production site and supervised by specialists. Close-by service involves impregnating the metal parts at a Henkel Service Center close to the customer’s plant. We were asked to develop an eye-catching campaign for this smart solution.

Henkel – Loctite Impregnation Solutions – Graphics

The hero of our campaign is a butler who serves impregnated parts on a silver tray. He stands for Henkel’s high quality and strong service orientation, and thus sends out a clear message to product engineers, works managers and development departments. The key visual stood apart from the typically more unemotional world of industrial communications.

Henkel – Loctite Impregnation Solutions – Website Tablet

To appeal to global leaders in automotive manufacturing and the supply industry we relied on an integrated campaign in selected online and offline media. One highlight was an image film with none other than our butler in the leading role.

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Disclaimer | PRIVACY

Palmer Hargreaves (Shanghai) Company Limited
Office 602, No.1 Building, 283 West Jianguo Road,
Xuhui District, Shanghai, 200031, P.R.China

Managing director of Palmer Hargreaves (Shanghai) company limited

Mark O'Flaherty

t: + 86 (0) 21 3175 1567


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