always at your service
Product and service inclusive: automotive manufacturers and suppliers who choose Loctite impregnation solutions from Henkel get all-in service as well.
On-site service means the impregnation system a customer has chosen is installed at the customer’s production site and supervised by specialists. Close-by service involves impregnating the metal parts at a Henkel Service Center close to the customer’s plant. We were asked to develop an eye-catching campaign for this smart solution.
The hero of our campaign is a butler who serves impregnated parts on a silver tray. He stands for Henkel’s high quality and strong service orientation, and thus sends out a clear message to product engineers, works managers and development departments. The key visual stood apart from the typically more unemotional world of industrial communications.
To appeal to global leaders in automotive manufacturing and the supply industry we relied on an integrated campaign in selected online and offline media. One highlight was an image film with none other than our butler in the leading role.