Porsche city service centre video
In order to deal with the anti-monopoly and opening policy of the automobile market, as well as the competition from various after market channels, OEMs are constantly exploring new business models. Porsche City Service Centre was developed to deal with this situation , aiming to meet the customers vehicle maintenance & repair requirements in a more efficient and convenient way.
As Porsche request, Palmer Hargreaves developed the Porsche City Service Centre video. Taking the 911 and Cayenne customers’ maintenance and repair as the main storyline to deliver the Porsche City Service Centre 6 key benefits and selling points, from a customer perspective.
The targeted audience, for the video, were prospective business investors.