Porsche trust campaign

 Porsche trust campaign

During the historic year 2016, Palmer Hargreaves developed the concept and communication for the Porsche “Service Proposition” , positioning Porsche Centres as the automatic choice and natural point of contact for every Porsche owners After Sales needs.

And this propositioning is aimed to provide the umbrella, and justification, for all internal & external programmes and processes aimed at delivering “best-in-class” After Sales services.

The After Sales brand campaign was launched in various phases. Stage 1 - internal and external target “What is the Porsche service brand?” introducing Porsche service brand propositioning, establish customer awareness, the communication tone is professional. Stage 2 - bring the customer experience to life, the communication tone is warm and customer oriented. The brand slogan “ Porsche Service. Performance Maintained”, reinforcing the message that Porsche Service is an integral part of the overall Porsche brand, which customers know and have invested in. With Porsche Service our customers’ Porsche will remain 100% Porsche.

Developed as an ongoing integrated campaign, the online to offline assets covered; brand video, key visual, campaign minisite, social media, POS, dealer launch and internal communications. To keep the service brand communication alive, improve customer awareness, drive customer loyalty and create familiarity about Porsche service philosophy a series of ‘Trust Campaign’ events were developed and delivered across the entire Porsche China network, from 2016 – 2020. 

related projects

Disclaimer | PRIVACY

Palmer Hargreaves (Shanghai) Company Limited
Office 602, No.1 Building, 283 West Jianguo Road,
Xuhui District, Shanghai, 200031, P.R.China

SENIOR ACCOUNT DIRECTOR of Palmer Hargreaves (Shanghai) company limited

Caroline Tan

t: + 86 (0) 21 3175 1567


This disclaimer also applies to Palmer Hargreaves presence on Facebook, Twitter, Instagram, Xing, LinkedIn, Google+ and YouTube.


This website utilises Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses cookies – text files that are stored on your computer and enable your use of this website to be analysed.


The data generated by these cookies about your use of this website is, as a rule, transferred to a Google server in the USA and stored there. If the IP anonymisation service is activated for this website, your IP address will be abbreviated in advance in member-states of the European Union or in other countries that are signatories to the Agreement relating to the European Economic Area.


Only in exceptional cases will the full IP address be transferred to a Google server in the USA and abbreviated there. On behalf of the site operator, Google will use this data to evaluate your use of the website in order to draw up reports on website activities and provide to the site operator other services linked to the use of the website and the Internet.


The IP address Google Analytics takes from your browser will not be added to any other Google data. Although you can prevent cookies being saved by altering your browser settings, we have to point out that in such a case you may well be unable to use all the functions of this website in full.


Moreover, by downloading and installing this browser plug-in ( you can prevent the data that is generated by the cookie and refers to your use of this website (incl. your IP address) and the processing of this data by Google.


Additional information on the terms of usage and data protection can be found here: and

We should like to point out that on this website Google Analytics has been extended by the “gat._anonymizelp();” code to ensure that IP addresses can be collected anonymously (so-called IP masking).