Volvo China Polestar launch campaign
Volvo Polestar, as performance vehicle package, was newly launched in China in 2017. In order to enhance the new brand and product awareness, we developed a bespoke launch website (desktop & mobile).
With the theme ”From the track to the road”, the website increased the potential customers' attention and interest in performance vehicles through brand glory, previous racing events, racing culture and racing drivers' stories. In terms of products, it mainly appeals to the power performance configuration of the polestar model, and through a series of interaction and game experiences, let customers understand the personalized upgrade options of the product.
In addition, we developed an H5 solutions, themed as “track experience day”, in cooperation with the national test drive activities. We have also connected H5 with the mobile site to collect customer leads, through experience day recruitment and on-site photo sharing, so as to increase customer online interaction experience and maximize the communication effect of the Polestar launch.