COMPETENCE⁴
Account managers and strategists, creatives, journalists, advertising professionals, social media managers and IT developers: they all work at our agency day after day, hand in hand, under one roof, in nimbly minded teams and with no bunker mentality. The diversity of our people and their skills make all the difference. But the one thing they all have in common is their passion for their work. Whatever it may be – developing effective advertising or marketing campaigns, content marketing concepts or social media strategies – everything we do goes deep, and stands out from the crowd. Quality is decisive.
And four competency fields form the pillars of our service portfolio:
STRATEGY
The demands on communication services are changing faster than ever. People want to dialogue with brands and companies. The wide range of channels, platforms and events offers great opportunities for just that. But it also creates a great deal of confusion. To master this complexity and make positive use of it you need a sustainable communication strategy. What are the goals? Who do we want to reach? Where are these target groups? How and when do they want to be approached? What issues are the most relevant? These questions occupy our strategists day after day. Their strategies have to provide the answers.
CONTENT
Customers today want to be informed or entertained with relevant content, not with product benefits or features. Content also plays a key role with website and social media visibility. The focus of our work has always been on the development, production and distribution of content. We have a content factory with editorial and design staff, all masters of every form and format of storytelling – anything from info graphics and photos to films. With the help of their own know-how, in-depth research and data-based tools our content team finds the right topics, anchors and timing. This is how we create content for social media, internal communications and content marketing.
CREATIVE
For us a good creative idea is not the funniest or most original idea, but one that achieves the greatest impact in terms of the communicative goals. Our creative people are committed to the communicative goal(s), not boosting their own egos. They can point to many years of experience in the development of ideas that work, stick in people’s minds and don’t just scratch the surface. And that has long been much more than just texts and pictures. Ideas with real depth are multi-dimensional and take the interactive possibilities of digital channels and the latest technologies into account. That’s why these ideas aren’t born behind closed doors but in close cooperation with our account managers, industry experts, strategists, content specialists and IT experts. And not least in close cooperation with our clients.
DIGITAL
Digitisation has become part and parcel of our lives. It has also led to lasting changes in the communications industry. Our digital team sees its role as consultants, scouts and concept developers in exploiting the full potential of digital communications – but without losing track of the goals by being over-enthusiastic about the possibilities. Whether it’s online marketing, SEO/SEA, mobile or social marketing, app and website development, database publishing or marketing automation, we cover the entire spectrum of digitised communications together with selected partners.
IN-DEPTH INDUSTRY KNOWLEDGE
We work for the best companies in an industry – with our finger on the pulse of the times. Automotive, IT, telecommunications, life science or manufacturing industry: we bundle our specialist expertise in networked industry teams made up of marketing, digital, PR and social media consultants. This way, we can make use of the synergies derived from project work for very different clients. We want to be dialogue partners at eye level – right from the very start.
