Palmer
Hargreaves
Multiple competencies under one roof

核心能力⁴

我们团队是由工作背景和知识背景多元化的成员组成,但相同的是每个人都对工作充满激情。无论是开发创意广告,或是营销活动,内容营销或者社交媒体策略,我们做的每一件事都力求深入,不入俗套,并追求质量上乘。

我们的四项核心能力:

战略

品牌发展与咨询
数字营销策略
内容策略
项目推广
市场策略
流程优化

内容

集客营销
社交媒体
数字营销
视频
搜索引擎优化
点击付费广告

创意

设计
平面广告
直邮
数字媒体
电视媒体
内部沟通

技术

网站开发和编程
应用程序开发
社交媒体和电子商务
客户关系管理
资产管理
激励与互动方案开发

Consulting, Marketing & Communication Strategy, Brand Development & Management, Workshops

战略

人们对沟通需求比以往任何时候都变化的更快,TA们想要与商家和卖家进行对话,因而你会看到各种媒介,平台和活动如雨后春笋般出现,但同时也因此产生了很多混乱。为了对复杂性充分领会并加以利用,公司需要的是一个可持续的传播战略。公司目标是什么?目标客户是谁?他们都分布在哪里?他们喜欢什么时候接收到信息?他们喜欢哪方面的信息?这些问题我们每天都在遇见,我们也同时在“生产”答案。

Corporate Communications, Internal Communications, Corporate Publishing, Content Marketing, Public Relations

内容

今天的消费者想得到的是TA所感兴趣的信息内容,而不是产品特点和优势。内容在网站和社交媒介关注度上也起着关键作用。开发,生产和传播内容始终都是我们工作的重点。

Corporate Design, Campaigning, Motion & Animation, Screen& UX Design, Fairs & Events

创意

对我们来说,一个好的创意并非要是最有趣或者最原创的,但一定要是最能实现沟通目的的,这也是我们的创意人员时刻铭记的。他们有着多年开发那些深入人心的创意的经验。好的创意不止于文字和图片,好的创意是有深度的,是多维度的,并充分融合了数字媒介和最新科技。因此,这些创意不是闭门造车的结果,而是我们的所有团队成员共同的工作成果,当然还包括与客户的互动。

Websites & Apps, Online Marketing, SEO, E-Commerce, Frontend & Backend, Database Development, Analytics

技术

诚然,我们已经进入数字时代,这正令传播产业发生着巨变。我们的数字技术团队正在充分应用它,让传播变得更有效。不管是线上营销,搜索引擎优化,移动端或社交平台营销,还是APP和网站开发,我们可以提供所有这些服务。

对行业的深度认识

我们的客户都是汽车行业内最优秀的公司,我们的团队是由行业内经验丰富又有着不同背景的成员组成,这让我们可以利用多元化团队背景,以及和不同客户的项目经验创造价值。

最新项目经验


Disclaimer | PRIVACY

GENERAL LEGAL INFORMATION
Palmer Hargreaves (Shanghai) Company Limited
Office 602, No.1 Building, 283 West Jianguo Road,
Xuhui District, Shanghai, 200031, P.R.China

Managing director of Palmer Hargreaves (Shanghai) company limited

Mark O'Flaherty

Contact
t: + 86 (0) 21 3175 1567
e: shanghai@palmerhargreaves.com

 

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